Chef's Table ft. a hot dog, Marketer Hire, & Exploding Golf Balls

Join me every Friday for an exclusive peek into 3 standout videos. I'll break them down, offering unique insights and practical tips to boost your video marketing. And if nothing else, you're guaranteed to watch 3 cool videos!

Video #1: Lumix USA: Who Let The Dog Out

@lumixusa

who let the dog out

Overview

The first time I saw this video, I didn’t even realize it was an ad. It's a content-first video where the advertising aspect is almost an afterthought.

The initial hook for me was its satirical take on the Netflix series "Chef's Table," which I'm a huge fan of. The video's high-quality production made me think it was crafted by a content creator. It was only on a second watch that I noticed it came from Lumix USA’s account.

The subtlety of the ad element was so well done that it led me to follow their account, where I realized their content strategy isn't about immediate selling. It’s more about drawing you in with exceptional content and gradually winning you over with the quality seen in their social videos.

Fast Forward Insights

• Quality Content Cuts Through the Noise: In a world where social media is flooded with content, exceptional quality stands out. Brands that invest in top-notch content and exhibit patience and consistency are the ones that reap rewards. This Lumix ad demonstrates that not every video has to be a direct-response ad. Instead of just highlighting their latest camera features, they opted to show the potential of creating Netflix-quality content with a touch of humor and a small team.

• Humor for Authentic Engagement: This ad is a prime example of using humor effectively. It’s not overdone; it feels natural and authentic, resonating with the audience in a genuine way.

• Creative Spin on Popular Concepts: Lumix took a well-known documentary style and gave it their unique twist. Originality doesn't always mean starting from scratch. As seen with this and Umault's Googleheimer ad from week 2, repurposing popular concepts with your own flair can be just as impactful.

Video #2: Marketer Hire

Overview

In contrast to the content we just discussed, Marketer Hire presents a simpler, yet equally effective approach. They took a basic design and added a bit of motion to it.

It might sound minimalistic, but it's a solid example of how introducing motion to a typically static image can significantly boost the engagement of an ad. The clever use of a toggle in the design subtly signifies how their service can activate your Return on Ad Spend (ROAS) machine.

It's a subtle but smart way to communicate the effectiveness of their service.

Fast Forward Insights

• Simplicity Works Too: Not every video ad needs to be an epic tale or have complex storytelling elements. Sometimes, simplicity can be just as effective.

• Elevate with Animation: Incorporating animation into high-performing static designs can take their impact to the next level. It adds a dynamic element that can capture attention more effectively.

• Design is Key: The foundation of a good animated ad is great design. Never underestimate the importance of this element. A well-designed base can make the animation process smoother and the final product more compelling.

Video #3: Shocked Golf Balls

@shockdgolfballs

World's LOUDEST Golf Ball! Best Golf Prank EVER. The Perfect Stocking Stuffer. Shop Now! #tiktokshopblackfriday #stockingstuffer #giftidea... See more

Overview

Here's a standout example of a curated and edited user-generated content (UGC) video that hits the mark. Reaction videos like this one from Shocked Golf Balls are incredibly effective because they let viewers feel the genuine excitement a product can generate.

This particular video has raked in a whopping 7.3 million views.

Despite its simplicity, which might seem too basic for some marketers, its success speaks volumes. It fits seamlessly into the typical social media landscape, making it relatable and engaging.

Plus, its timing – published in mid-November – was spot-on for sparking holiday shopping ideas.

Fast Forward Insights

• Leverage Emotional Reactions: If your product elicits strong reactions, capitalize on that in your video ads. Genuine emotions can be a powerful selling point.

• Social Proof Through Multiple Reactions: Compiling multiple reaction videos into one ad amplifies the social proof. It suggests that these positive reactions are the norm, not just isolated incidents.

• Embrace 'Chameleon Ads': Videos that blend in with their surroundings can be incredibly effective. I’m calling them 'Chameleon Ads' – they entertain or satisfy viewers while subtly sparking interest in your product. The goal is to engage viewers without making them feel like they're watching an ad.

Send me your videos!

Got an exceptional video ad? Share it with me on Twitter (@bobbyjocson) or by email ([email protected]). Explore my on-demand video editing service here.