Your iPhone is going through a break-up, Alex Honnold, and website video content

Join me every Friday for an exclusive peek into 3 standout videos. I'll break them down, offering unique insights and practical tips to boost your video marketing. And if nothing else, you're guaranteed to watch 3 cool videos!

Video #1: Your outlet’s relationship with your iPhone

Overview

I recently caught an Apple ad and was struck by their sheer volume of video creative content – much of which I hadn't seen before. It's clear they're deeply invested in their creative, especially video.

This particular ad brilliantly and humorously highlights a feature you might not have considered before. How do you demonstrate the iPhone's impressive battery life? By creating a hip hop music video about your iPhone's relationship with power outlets. It sounds outlandish, but it’s incredibly memorable and effectively communicates one key feature: the iPhone's long-lasting battery.

Fast Forward Insights

• Embrace the Unconventional: If an idea seems odd and you doubt others will get it, that's a signal to delve deeper. Often, these unique ideas resonate more because they're not just original – they reflect thoughts many others might share.

• Focus on One Feature: Apple could have boasted about the myriad of iPhone features, but they chose to spotlight just one – battery life. When crafting video ads, resist the urge to cram in every feature and benefit. Highlighting one key aspect can make your message much more potent and memorable.

Video #2: North Face x Alex Honnold

@thenorthface

#stitch with @Susi okay fine, we’ll watch Free Solo again. #susipesto #susipestostitches #alexhonnold #storytime

Overview

North Face recently made a smart move by capitalizing on a trending video, all while keeping it refreshingly simple. They cleverly remixed a viral video with one of their top ambassadors, Alex Honnold, without even focusing on their products. The ad's success lies in its use of a well-known viral format combined with a familiar face and an intriguing story. While it may not prompt immediate thoughts of purchasing North Face products, it certainly embeds the brand in your mind, painting them as a fun and engaging company.

Fast Forward Insights

• Embrace Trending Hooks: There's always a way to leverage trending content, and brands that adapt to the 'raw content creator' style can really stand out. Shifting standards to embrace more authentic, less polished creative approaches can pay off.

• Entertainment Over Direct Response: You don't need a celebrity like Alex Honnold for effective marketing. Simply being willing to entertain and engage your audience can significantly boost your brand's appeal. Not every piece of content has to be a direct sales pitch; sometimes, building brand affinity is just as valuable.

Video #3: Transform your website copy into videos

owl_and_key

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Overview

This video is a bit of a shameless plug, as it was created by me (videovaas.com). However, the focus here isn't on drumming up business (though that would be great); it's about highlighting how effective video content can be crafted without any new filming.

The key lies in structuring a compelling narrative and setting the right pace to keep viewers engaged. This particular video was designed as a 'hero video' for Owl and Key, giving a succinct overview of their identity, services, and mission, aimed at businesses considering their services.

Fast Forward Insights

• Leverage Existing Content: Transform the copy from your website into a dynamic video. Convey who you are, what you offer, and why.

• Complements Long-Form Content: Videos like this are excellent companions to more detailed website content. They offer customers a different, often more digestible, way to engage with your brand.

• Credibility Through Video: A well-crafted website video can add a layer of credibility to your brand. Though it may seem superficial, the perceived professionalism that comes with quality video content can positively influence potential customers.

• Address Each Stage of the Customer Journey: Tailor videos to different stages of the customer journey, whether it's for those just exploring options, delving into how your product or service works, or needing post-purchase support. Customized video content can effectively guide and inform customers at every step.

Send me your videos!

Got an exceptional video ad? Share it with me on Twitter (@bobbyjocson) or by email ([email protected]). Explore my on-demand video editing service here.