Whoops POV, Samsungs AI Era, Dunkin Bites

Join me every Friday for an exclusive peek into 3 standout videos. I'll break them down, offering unique insights and practical tips to boost your video marketing. And if nothing else, you're guaranteed to watch 3 cool videos!

Video #1: Whoop goes POV

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Overview

BlueOx, a video production company I've been keeping tabs on recently partnered with Whoop, the performance-tracking device company, to create a standout video. The concept revolves around a POV (Point of View) style, which is becoming increasingly popular in product videos. They employ a dynamic, fast-paced editing style, effectively demonstrating the versatility and utility of Whoop in everyday life.

Fast Forward Insights

• POV Effectiveness: When executed well, POV style can significantly enhance product videos, creating a more immersive experience. However, poor execution can lead to a low-quality appearance and may even be disorienting for viewers.

• Music and SFX Impact: The ability to seamlessly transition between different music tracks and sound effects is often underestimated. This video from BlueOx and Whoop exemplifies how strategic use of music and SFX can transform the viewing experience, making it more engaging and impactful.

Video #2: A New Era For Samsung (it’s AI — Duh)

Overview

Samsung's latest video brilliantly employs nostalgia to introduce the AI capabilities of their new phone, heralding it as the dawn of a new era. While it remains to be seen if this will truly be groundbreaking, the video's strategy is clear and effective. It takes viewers on a journey from the past to the present and into the future, simultaneously highlighting Samsung's long-standing credibility in the smartphone market. The production itself is elaborate, featuring multiple locations, advanced VFX, and numerous actors – a testament to the resources of a company valued at over $300 billion. However, the core concepts of this ad can be adapted and applied even by smaller companies.

Fast Forward Insights

• Nostalgia as a Powerful Tool: Leveraging nostalgia can be incredibly effective. Evoking pleasant memories in your viewers can create a positive association with your brand or product.

• Building on the Past: Outline how your product or service builds upon past innovations. This approach can lend credibility to your brand, even if you're not a tech giant like Samsung. It conveys the message: "We're not just introducing something new; we're improving on what already exists."

Video #3: Dunkin Drive By

Overview

This video, a collaboration between a creator and Dunkin, stands out for its distinct approach. What makes it so appealing is its divergence from the norm: it doesn't rely on fancy VFX (though it includes some), nor does it boast perfect lighting. It's a one-person creation that employs stop motion, offering a unique visual style that's not commonly seen. This departure from the usual polished production gives it a special charm.

Fast Forward Insights

• Embrace Imperfect Production: This video's charm lies in its organic, natural feel. It’s a departure from the 'perfect production' norm, making it feel more relatable and genuine in a social media feed.

• Stop Motion Captures Attention: The use of stop motion creates visuals that are intriguing enough to make viewers pause and take a closer look, adding an element of curiosity and engagement.

• The Appeal of 'Satisfying' Sound Effects: The sound effects in this video may not be completely realistic, but they are pleasing to the ear. Using 'satisfying' sounds can be a highly effective strategy in content creation, as it adds an additional layer of enjoyment for the audience.

Send me your videos!

Got an exceptional video ad? Share it with me on Twitter (@bobbyjocson) or by email ([email protected]). Explore my on-demand video editing service here.